Vardy hit the headlines for the wrong reasons when he made an offensive remark to an Asian man during a night out that was caught on video and resulted in him being fined.
In an extract of his autobiography, Jamie Vardy: From Nowhere, My Story, serialised in The Sun, Vardy said: “Most convictions get wiped after a period of time. But there’s no way of erasing what happened in July 2015.
“The word ‘racist’ is a permanent stain against my name. It’s worse than a criminal record.
“Some people will never forgive me. Others will accept I made a terrible mistake and recognise I have learnt from it.
“It’s on YouTube when my kids type in their dad’s name and it comes up ‘Jamie Vardy racist’. On Google, too. It’s horrible.
“I like a drink and enjoy being Jack the Lad. I’ve had a few scraps and spent a night in a cell. But one thing I’m not, and never will be, is a racist.
“I looked in the eyes of the student I verbally abused and told him that. I needed him to see how sorry I was.
“I wanted him to know there was ignorance, not malice or prejudice, behind the word I used.
“I was angry at the time and I’d had too much to drink but I’d never have used the word ‘Jap’ if I’d known it was racist.”
A 24-goal haul from Vardy helped fire Leicester to the Premier League title last season.